foundation
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  • Beauty News: Urban Decay Launches New Range of Foundation – Naked Skin Weightless Liquid Foundation

    This is a powerful example of the change in beauty advertising that I recently posted about. Urban Decay just launched a new line of liquid foundations that come in a wide array of shades ranging from alabaster to ebony. The ad campaign showcases two women of color – an asian woman who represents the lighter side of the spectrum and an African American woman who represents the deeper side of the spectrum. What’s wonderful about this ad campaign and this line of foundations is that you can locate your exact shade based on your undertones. On the Urban Decay website there is a special page that allows you to pick the perfect foundation color for your complexion. Not only does it focus on undertones but there are actual pictures of women with the exact shade of the foundation so you can match your skin to the picture on the site. This is the future of beauty and it’s wonderful to see so many niche brands taking the lead and creating products that work for all women and not just a small percentage of the population. Kudos go out to Urban Decay!

     

    Urban Decay, Naked Skin Weightless Ultra Definition Liquid Foundation, $38, www.urbandecay.com

    August 7, 2012 • Beauty News, Makeup • Views: 924

  • Beauty News: YSL to Debut Le Teint Touche Eclat Foundation

    YSL Prepares to Debut Exciting New Foundation Line Based on Touche Eclat Success!

    Did you know that every ten seconds YSL sells a Touche Eclat somewhere in the world? For those of you who don’t know what Touche Eclat is, its the must-have concealer that has everyone from celebrities to beauty fanatics going crazy and highlighting their favorite features with just one swipe. Over the past fifteen years, Touche Eclat has garnered major industry recognition which makes the launch of Le Teint Touche Eclat Foundation a natural progression. Debuting this July, Le Teint Touche Eclat Foundation is a blend of the magic that made the Touche Eclat concealer so popular put into a liquid foundation form.

     

    “I wanted a foundation that gives the entire face a lively, vibrant light,” said YSL’s creative director of make-up,  Lloyd Simmonds. “Natural, feather-light, but with a touch of very Parisian, very Saint Laurent sophistication that beautifies the skin and makes the complexion expressive. I like to call it a dewy luminosity, as fresh as dew on the complexion – and definitely not shiny.”

    It comes as no surprise that the two products when used in conjunction are a powerful duo. The new foundation line boasts 22 shades which is great news for women of color. Run to your nearest YSL counter or at www.yslbeautyus.com to purchase this amazing new foundation beginning July 6th.

     

     

    May 7, 2012 • Beauty News, Makeup, Uncategorized • Views: 517

  • Beauty News: Benefit Cosmetics Launching New Liquid Foundation Line – Hello Flawless Oxygen Wow

    Benefit Cosmetics, Hello Flawless Liquid Foundation, $34, www.benefitcosmetics.com

    Benefit Cosmetics has been a pioneer in the beauty business with several game-changing product launches (did someone say Benetint)! Well, they can add liquid foundation to their growing list of highly sought after products. The San Francisco based beauty brand will unveil a new liquid foundation line in the spring that has beauty editors and aficionados alike super excited! The new collection includes a brightening formula that enhances one’s natural complexion while providing light-to-medium coverage that is buildable and natural-looking. Also included is a special Oxygen Wow Hydrating Complex that boosts the oxygen content in one’s skin leaving it looking supple and healthy. 

    The line comes in a wide range of shades which will work on just about everyone’s skin tones especially women of color. Product hits counters in early March but will be available online in February.

    January 19, 2012 • Beauty News, Makeup • Views: 366

  • Beauty News: NARS to Debut Tinted Moisturizers

    NARS set to launch tinted moisturizer line in spring 2012.

    NARS is a lot of things. Progressive. Cutting edge. Fashion forward. Chic. Sophisticated. Daring. It’s also about to add a much needed product to its repetoire which will certainly elevate the brand even higher than it already is. Launching this spring, Pure Radiance Tinted Moisturizers are the newest offering from NARS, a top-selling prestige brand. The SPF 30 infused moisturizer comes in six shades ranging from alabaster to deep coffee and provide anti-aging properties alongside the lightweight coverage. I am currently in the market for a new tinted moisturizer as I don’t like to wear foundation so it’s definitely a product I will be sampling in the very near future. Stay tuned for a review!

    NARS, Pure Radiance Tinted Moisturizer, www.narscosmetics.com

    January 17, 2012 • Beauty News, Makeup • Views: 453

  • I’m Currently Obsessed With…E.L.F. Mineral Personal Blend Foundation SPF 15

    E.L.F., Mineral Personal Blend Foundation SPF 15, $8, www.eyeslipsface.com

    Throughout the year, season to season our skintones changes from light to medium to dark and everywhere in between. Whenever the seasons transition, that is when you’ll notice that your complexion either lightens or deepens depending on the amount of sun exposure. With every seasonal change comes the need to purchase a new foundation to match your new complexion. Thankfully, E.L.F. decided to help us poor ladies out by creating a personal blend foundation that allows you to customize your foundation according to your current complexion. The mineral foundation has four compartments with four slightly different shades of foundation. You custom blend the foundations until you are able to create the perfect match for your skintone. Ingenious!

    August 31, 2011 • I'm Currently Obessed With..., Makeup • Views: 366