As a mixed race woman, the subject of the changing face of beauty is something I am very passionate about. Growing up in the 80’s and 90’s, I didn’t have very many choices in hair care, makeup and skin care products created specifically for someone with multiple racial lineages. My background is Creole from Lousiana on my father’s side which is a mixture of African American, French, Native American and Spanish and Caribbean on my mother’s side which is yet another hodge podge of racial groups coming together to create a new culture.
All of those mixtures have resulted in someone with unique features and unique needs when it comes to my beauty products. I cannot use traditional main stream hair care as my multi-textured tresses need moisture and hydration which many mainstream hair products don’t supply. I also cannot use ethnic hair care products as my hair is too fine and is often weighed down by the excess oil used in the formulation of these products. Thankfully brands like Mixed Chicks, Curls, Miss Jessie’s and others have surfaced as there are now options for me in the hair care arena that were never available before.
In the world of makeup and beauty, the same can be said that many brands have added more shades to their foundation and powder lines along with creating new products with more pigmentation for women of color. It’s delightful to see beauty advertising change over the years from the traditional Caucasian model to showcasing models of various backgrounds from African American to Asian to Latina. Clinique is one brand that has been leading the charge with multi-ethnic models in their beauty advertising with the launch of their newest spot corrector and serum. As the world continues to change and evolve and the mixed race community continues to grow, makeup and beauty brands will be forced to recognize the changing face of beauty and will have to create products that incorporate all of their consumers or run the risk of being deemed obsolete.