The world of hair care is a multi-billion dollar industry and Mahisha Dellinger of Curls.biz is definitely getting her piece of the pie. With the launch of her highly touted curly hair care line Curls, Mahisha has revolutionized the hair care industry and answered the prayers of millions of curly girls with her amazing line. Check out my interview with Mahisha regarding her start in the beauty biz, her favorite products and what’s coming next for Curls.biz…
CCB: Where are you from?
Mahisha: Sacramento, California
CCB: What inspired you to get into the world of beauty and hair care?
Mahisha: My own challenge of finding quality hair care products for my hair….there weren’t any options for me. I decided to take matters into my own hands, literally, and created a line for me and other women like me.
CCB: Who are some of your beauty inspirations/icons?
Mahisha: Classic beauties like Diahann Carroll, Lena Horn, Cicely Tyson.
CCB: What are some of the common misperceptions when it comes to biracial/multiracial hair?
Mahisha: Most people that that biracial/multiracial hair is all the same…fine, curly…the fact is biracial/multiracial hair varies from straight/fine to the kinkiest texture of the spectrum.
CCB: Who are your core clients?
Mahisha: Multi ethnic women with naturally curly, wavy, or kinky textured hair, and mothers of curlies in search of quality hair care options.
CCB: When mothers of biracial or multiracial women contact you, what are some of the common issues they have regarding caring for their children’s hair?
Mahisha: The most common question I get from mothers of curly girls (specifically from Caucasian mothers with biracial curly kids) is how do I care for my curly angel’s hair? They are asking for the basics…and we give them all the tools they need to get the job done.
CCB: What are some of the challenges you have faced with launching your hair care line?
Mahisha: The top challenge I faced was entering a male dominated field as an unknown and paving my way through all of the politics.
CCB: What are your best-selling products?
Mahisha: Quenched Curls, Curls Milkshake, and Curl Gel-les’c are the top sellers in the adult line, CURLS. Moist Curls, Curly Q Milkshake, and Curly Q Gel-les’c are the top sellers in the kid’s line, Curly Q’s.
CCB: What are some of the new products and or collections that you are launching this year?
Mahisha: We launched Champagne & Caviar Curl Elixir – our magic potion that enhances sheen, encourages growth, and strengthens hair.
CCB: Who are some of the celeb clients that love Curls?
Mahisha: Ashanti, Blair & Desiree Underwood, Nia Long, Zoe Saldana, Yvette Nicole Brown, Rachel True.
CCB: Where do you see the brand going in the next 5 years?
Mahisha: We will expand into restoration therapies to help women that battle different hair care conditions many women face. Stay tuned….