I love discovering new singers, especially ones who are a bit edgy yet still feminine and who maintain a sense of passion and strength in their music. Check out one of the newest artists to sign to Jay Z’s Roc Nation label – Rita Ora. She was born in Yogoslavia and raised in the UK. She is of mixed heritage. With her bleach blonde hair and fiesty persona, many people are comparing her to labelmate Rihanna. Even though the comparison is understandable, it’s unfounded as Rita has her own style which is sure to evolve as she continues to grow as a person and an artist.
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