Nicki Minaj has her finger on the pulse of all things trendy, hot and fun. She’s created a absolute craze with her candy-colored wigs, bright, bold makeup and outrageous ensembles. With the success of her Pink Friday lipstick for MAC which ran as a limited edition item, it seems as though Nicki is seeking out another opportunity to flex her brand power in the world of beauty. Sometime later this year, the Grammy nominated rapper is looking to launch her first fragrance. The multi-platinum selling rapper hasn’t actually started creating the fragrance but has some basic idea of what she would like to create.
“I like scents that feel summery, but have a va-va-voom. I want to smell like a sexy and confident woman, not like candy,” she recently told Allure magazine.
With Nicki’s track record, we can expect this fragrance to be anything but ordinary and very sexy. I’m sure her ad campaign and marketing will also take this fragrance over the top with fans and consumers. Just like Beyonce, Rihanna, Fergie, Jennifer Lopez and Gwen Stefani, one of the most important steps in building one’s brand is creating a highly successful fragrance. Nicki Minaj is on her way!