Jennifer Lopez Looks to Launch Yet Another Successful Scent

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Jennifer Lopez is a multi-talented entertainment powerhouse with platinum albums, box office blockbuster movies, a successful restaurant and a highly profitable clothing line sold in major department stores around the country. Although Jennifer is known for her entertainment achievements, her biggest achievement thus far would have to be her foray into the world of fragrance.

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With the launch of her first fragrance, Glow, back in 2002, Jennifer became the first celebrity to capitalize on her success and fame by giving fans and consumers alike a glimpse into her world through perfume. 16 fragrance launches later and the Puerto Rican superstar has amassed a portfolio of $1 billion dollars in sales and climbing. 

Her latest venture Love and Glamour is sure to top the fragrance charts when it launches this coming Fall. Check out WWD‘s recent interview with Jennifer regarding the difficult process of creating a new signature fragrance:

Making the bottle, creating the packaging, creating the campaign — it’s all so much easier than creating the juice. You always want to create something signature — that’s always kind of what I’m pushing for when working with Coty. You want it to be a combination that people have never smelled before. It’s always an exciting time, because the sky’s the limit and it can go in any direction. What I always like to do is look at where I am in my life at the moment. [Here] it was right after the babies and was when I was getting back to work and getting back to what I do again. It just felt like a time of a lot of love and that seemed very romantic to me — I said it seems like love and glamour. As a name, Love and Glamour seemed like a really aspirational, fun and beautiful thing that we could work with in many, many ways.”

The new sexy scent has top notes of italian mandarin, guava and nectarine pulp. Middle notes of a heart of water lily, coconut orchid, orange flower absolute and jasmine petals and bottom notes of sandalwood, sensual musk and amber. The collection includes two eau de parfums – 1.7 oz at $49.50 and 2.5 oz at $58.00 and a body lotion for $28.50

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